Global Grassfed Meat Market – Industry Trends and Forecast to 2030
Global Grassfed Meat Market, By Product Type (Raw Meat, Processed Meat), Nature (Organic, Conventional), Animal Type (Cow, Bison, Lamb, Goat), Sales Channel (Direct Sales, Retail Sales), End User (HoReCa, Food Processing, Household) – Industry Trends and Forecast to 2030.
Data Bridge Market Research analyses that the grassfed meat market is expected to reach USD 20.57 million by 2030, which is USD 11.20 million in 2022, registering a CAGR of 7.90% during the forecast period of 2023 to 2030.
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The global grassfed meat market is witnessing significant growth due to the increasing consumer awareness about the health benefits associated with grassfed meat consumption. Grassfed meat is known to be leaner, have a higher level of omega-3 fatty acids, and be free from antibiotics and hormones compared to conventionally raised meat. These factors have driven the demand for grassfed meat among health-conscious consumers looking for natural and sustainable food options. Additionally, the rise in disposable income and changing food preferences towards organic and clean-label products have further contributed to the growth of the grassfed meat market.
**Segments**
- **Product Type**: The grassfed meat market can be segmented based on product types such as beef, lamb, pork, and others. Beef is the most commonly consumed grassfed meat, accounting for the majority of the market share.
- **Distribution Channel**: The market can also be segmented by distribution channel, including supermarkets/hypermarkets, specialty stores, online retail, and others. The increasing availability of grassfed meat products in supermarkets and the convenience of online shopping have boosted market growth.
- **Region**: Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America currently dominates the grassfed meat market, driven by the strong presence of key players and high consumer awareness regarding the benefits of grassfed meat.
**Market Players**
- **Australian Agricultural Company Limited**: A leading player in the global grassfed meat market, AACo specializes in the production of grassfed beef and has a strong market presence.
- **JBS S.A.**: One of the largest meat processing companies in the world, JBS offers a range of grassfed meat products to cater to the growing demand for natural and high-quality meat products.
- **Tulip Ltd.**: A key player in the grassfed pork segment, Tulip Ltd. focuses on sustainable and ethical meat production practices to meet consumer preferences for grassfed meat.
- **VerThe global grassfed meat market is poised for continued growth as consumers increasingly prioritize health, sustainability, and clean-label products in their dietary choices. The rising awareness of the benefits of consuming grassfed meat, such as higher nutrient content, absence of antibiotics and hormones, and environmental sustainability, has been a key driver for the expanding market. Health-conscious consumers are actively seeking out leaner meat options with superior nutritional profiles, propelling the demand for grassfed meat products across various segments.
In terms of product type segmentation, beef remains the dominant category within the grassfed meat market, reflecting the traditional preference for grassfed beef among consumers. However, there is a growing interest in alternative grassfed meat options such as lamb and pork, driven by evolving culinary trends and diversified consumer preferences. This diversification of product offerings within the grassfed meat market presents opportunities for meat producers to cater to a broader range of consumer demands and preferences.
The distribution channel segment of the grassfed meat market is witnessing notable shifts as well, with the increasing availability of grassfed meat products in supermarkets, specialty stores, and online retail platforms. The convenience of online shopping has facilitated access to a wider range of grassfed meat products for consumers, boosting market growth and expanding the reach of grassfed meat producers. As consumers seek greater convenience and transparency in their food purchasing decisions, online retail channels are expected to play a crucial role in driving the distribution of grassfed meat products.
From a regional perspective, North America currently leads the global grassfed meat market, supported by a mature market landscape, high consumer awareness levels, and the presence of key players in the region. The European market is also witnessing significant growth, driven by a similar emphasis on health and sustainability in food choices. In Asia Pacific, Latin America, and the Middle East & Africa, the grassfed meat market is gradually gaining traction as consumer awareness and purchasing power increase in these regions.
Key market players such as Australian Agricultural Company Limited, JBS S.A., and Tulip Ltd.**Segmentation**
- **Product Type**: The grassfed meat market is segmented into beef, lamb, pork, and other segments. Beef remains the most popular choice among consumers but there is a growing interest in alternative options such as lamb and pork.
- **Distribution Channel**: The market is segmented based on distribution channels such as supermarkets/hypermarkets, specialty stores, online retail, and others. Online retail is gaining prominence due to the convenience it offers to consumers in purchasing grassfed meat products.
- **Region**: Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is currently leading the market, followed by Europe, with Asia Pacific, Latin America, and the Middle East & Africa also showing promising growth potential.
**Market Analysis**
The global grassfed meat market is driven by the increasing consumer awareness of the health benefits associated with grassfed meat consumption. The demand for grassfed meat is fueled by its leaner profile, higher omega-3 fatty acids content, and the absence of antibiotics and hormones typically found in conventionally raised meat. As consumers become more health-conscious and environmentally aware, they are opting for natural and sustainable food options, propelling the growth of the grassfed meat market.
Beef remains the dominant product type in the grassfed meat market, with consumers traditionally preferring grassfed beef. However, there is a shift towards exploring alternative grassfed meat options such as lamb and pork, driven by evolving
Highlights of TOC:
Chapter 1: Market overview
Chapter 2: Global Grassfed Meat Market
Chapter 3: Regional analysis of the Global Grassfed Meat Market industry
Chapter 4: Grassfed Meat Market segmentation based on types and applications
Chapter 5: Revenue analysis based on types and applications
Chapter 6: Market share
Chapter 7: Competitive Landscape
Chapter 8: Drivers, Restraints, Challenges, and Opportunities
Chapter 9: Gross Margin and Price Analysis
Key Questions Answered with this Study
1) What makes Grassfed Meat Market feasible for long term investment?
2) Know value chain areas where players can create value?
3) Teritorry that may see steep rise in CAGR & Y-O-Y growth?
4) What geographic region would have better demand for product/services?
5) What opportunity emerging territory would offer to established and new entrants in Grassfed Meat Market?
6) Risk side analysis connected with service providers?
7) How influencing factors driving the demand of Grassfed Meatin next few years?
8) What is the impact analysis of various factors in the Global Grassfed Meat Market growth?
9) What strategies of big players help them acquire share in mature market?
10) How Technology and Customer-Centric Innovation is bringing big Change in Grassfed Meat Market?
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